200+ Trắc nghiệm Tiếng Anh Quảng cáo và Tiếp thị (có đáp án)
Tổng hợp trên 200 câu hỏi trắc nghiệm Tiếng Anh Quảng cáo và Tiếp thị có đáp án với các câu hỏi đa dạng, phong phú từ nhiều nguồn giúp sinh viên ôn trắc nghiệm Tiếng Anh Quảng cáo và Tiếp thị đạt kết quả cao.
200+ Trắc nghiệm Tiếng Anh Quảng cáo và Tiếp thị (có đáp án)
Câu 1: Which strategy is not part of the marketing system - Mix
A. Market penetration strategy
B. Selling price strategy
C. Marketing strategy
D. Product strategy
Câu 2: Following market segments does Vinamilk 1,2,3 use?
A. Sex
B. Age
C. Mentality
D. Habit
Câu 3: Output and revenue increase sharply?
A. Saturation phase
B. Growth phase
C. Recession period
D. Introduction stage
Câu 4: Output and revenue maximal?
A. Saturation phase
B. Development stage
C. Recession period
D. Introduction stage
Câu 5: The market segment is:
A. Dividing the market into groups with similar needs and characteristics
B. Customers are selected by businesses to meet their needs
C. Dividing the market into different subgroups
D. A group of customers who respond equally to the same set of marketing stimuli by a firm
Câu 6: The target market is:
A. Dividing consumers into groups with specific needs
B. Many customer groups have consumption needs
C. Dividing the market into several subgroups
D. Customers are selected by businesses to meet their needs
Câu 7: Which factors do not belong to the macro environment of the enterprise:
A. Technological environment, cultural environment
B. Competitors, the public
C. Natural environment, legal environment
D. Demographic environment, economic environment
Câu 8: Which of the following is not part of the STP process?
A. Market Segment
B. Target market selection
C. Market positioning
D. Identify existing competitors in the market segment
Câu 9: When marketing was born, what problem was solved?
A. Consumption
B. Manufacturing
C. Design
D. Personal sales
Câu 10: When passing Quach Thi Trang construction site, many people noticed a very large TV screen showing many images of Samsung products, what form of communication is this?
A. Personal selling
B. TV
C. Promotion
D. Advertisement
Câu 11: The goal of "reminder" of the media is to:
A. Create trust for customers
B. Propagate
C. Protect market share
D. Entice customers
Câu 12: Which of the following regions is difficult to implement Marketing activities?
A. South West Region
B. North Central
C. Mountains and plateaus
D. Southeast region
Câu 13: Marketing from its inception until now is divided into how many stages?
A. 1 stage
B. 2 stages
C. 3 stages
D. 4 stages
Câu 14: Stage 2 of Marketing is also known as:
A. Modern marketing
B. Traditional marketing
C. Outdated marketing
D. Modern marketing
Câu 15: The marketing motto in the traditional period is:
A. Meeting the needs and requirements of customers
B. Mass production
C. Sell what the business has
D. Sell what the customer needs
Câu 16: The marketing motto in phase 2 is:
A. Sell what the business has
B. Sell like competitors
C. Sell differently from competitors
D. Satisfying customer needs and requirements
Câu 17: Natural needs (need) are:
A. Man's wishes are hard to come by
B. Demand to be able to pay
C. The feeling of lack that people feel
D. Value of a product
Câu 18: Market demand is:
A. Man's wishes are hard to come by
B. Demand to be able to pay
C. The feeling of lack that people feel
D. Value of a product
Câu 19: Marketing thrives in which city?
A. Can Tho
B. Hai Phong
C. Danang
D. City. Ho Chi Minh
Câu 20: How many main functions does Marketing have?
A. 3 functions
B. 4 functions
C. 5 functions
D. 6 functions
Câu 21: The adaptive function of marketing has the following tasks:
A. Making products that match customer needs
B. Organizing the movement of goods after production to consumption
C. Implement price control activities
D. Stimulate impact and promote consumption
Câu 22: The marketing function has the following tasks:
A. Making products that match customer needs
B. Organizing the movement of goods after production to consumption
C. Implement price control activities, business methods and the art of selling
D. Stimulate impact and promote consumption
Câu 23: Marketing – Mix has how many components?
A. 3 ingredients
B. 4 ingredients
C. 5 ingredients
D. 6 ingredients
Câu 24: Promotion activities belong to which component of Marketing - Mix?
A. Product
B. Price
C. Place
D. Promotion
Câu 25: The different activities of the company that bring the product to the target customers are part of which part of the Marketing-Mix?
A. Product
B. Price
C. Place
D. Promotion
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