Trắc nghiệm Tiếng Anh 12 Unit 7 (Global Success có đáp án): Reading

Với 20 câu hỏi trắc nghiệm Tiếng Anh 12 Unit 7 phần Reading trong Unit 7: The world of mass media sách Global Success sẽ giúp học sinh ôn luyện Tiếng Anh 12 Unit 7 Global Success.

Trắc nghiệm Tiếng Anh 12 Unit 7 (Global Success có đáp án): Reading

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Questions 1-10. Read the text carefully then answer the following questions.

As late as the early 1800s, newspapers were still quite expensive to print. Although daily papers had become more common and gave merchants up-to-date, vital trading information, most were priced at about 6 cents a copy - well above what artisans and other working-class citizens could afford. As such, newspaper readership was limited to the elite.

All that changed in September 1833 when Benjamin Day created The Sun. Printed on small, letter-sized pages, The Sun sold for just a penny, with the Industrial Revolution in full swing, Day employed the new steam-driven, two-cylinder press to print The Sun. While the old printing press was capable of printing approximately 125 papers per hour, this technologically improved version printed approximately 18,000 copies per hour. As he reached out to new readers, Day knew that he wanted to alter the way news was presented. He printed the paper’s motto at the top of every front page of The Sun: “The object of this paper is to lay before the public, at a price within the means of every one, all the news of the day, and at the same time offer an advantageous medium for advertisements (Starr, 2004).”

The Sun sought out stories that would appeal to the new mainstream consumer. As such, the paper primarily published human-interest stories and police reports. Additionally, Day left ample room for advertisements. Day’s adoption of this new format and industrialised method of printing was a huge success. The Sun became the first paper to be printed by what became known as the penny press. Prior to the emergence of the penny press, the most popular paper, New York City’s Courier and Enquirer, had sold 4,500 copies per day. By 1835, The Sun sold 15,000 copies per day.

Another early successful penny paper was James Gordon Bennett’s New York Morning Herald, which was first published in 1835. Bennett made his mark on the publishing industry by offering nonpartisan political reporting. He also introduced more aggressive methods for gathering news, hiring both interviewers and foreign correspondents. His paper was the first to send a reporter to a crime scene to witness an investigation. In the 1860s, Bennett hired 63 war reporters to cover the U.S. civil War. Although The Herald initially emphasised sensational news, it later became one of the country’s most respected papers for its accurate reporting.

Question 1. What would be the most suitable title for the passage?

Quảng cáo

A. The Emergence of the Penny Press

B. Benjamin Day’s Printing Revolution

C. The Industrial Revolution and Newspaper Printing

D. James Gordon Bennett’s Impact on Journalism

Question 2. The word “most” in paragraph 1 refers to __________.

A. pages

B. citizens

C. merchants

D. daily papers

Quảng cáo

Question 3. The word “artisan” in paragraph 1 is CLOSEST in meaning to __________.

A. craftsman

B. mailman

C. fireman

D. teacher

Question 4. What motivated Benjamin Day to create The Sun?

A. to provide elite readers with exclusive news

B. to focus on political reporting

C. to make news affordable for a broader audience

D. to publish sensational stories

Question 5. What technological advancement allowed The Sun to print 18,000 copies per hour?

Quảng cáo

A. the old printing press

B. the steam-driven, two-cylinder press

C. the Industrial Revolution

D. the new paper material

Question 6. What made James Gordon Bennett’s New York Morning Herald unique?

A. sensational reporting

B. nonpartisan political reporting

C. industrialised printing

D. elite readership

Question 7. Which of the following is NOT true according to the passage?

A. The Sun sold 15,000 copies per day by 1835.

B. Newspaper readership was limited to the elite in the early 1800s.

C. The Herald did not cover sensational news from the beginning.

D. Day left large room for advertisements in his newspaper.

Quảng cáo

Question 8. The word “sensational” in paragraph 4 is CLOSEST in meaning to __________.

A. outstanding

B. exciting

C. recent

D. shocking

Question 9. The word “it” in paragraph 4 refers to __________.

A. reporter

B. investigation

C. The Herald

D. news

Question 10. Which can be inferred from the passage?

A. Working-class citizens could not afford papers until 1833.

B. The new technology could not make the printing process faster.

C. The Herald newspaper is not respected in the country.

D. The Sun did not print a motto in his newspaper.

Questions 11-20. Read the text carefully then decide each statement is True or False.

The very first large-format billboard (or more accurately a giant poster) was introduced by Jared Bell in 1835. Years later, more and more businesses began to utilise outdoor spaces for advertising. As billboards became popular, many billboard associations were established to regulate the standards of billboard advertising.

In the 20th century, billboard advertising had become one of the most preferred promotion methods as more highways and roads were built. By showing advertisements to drivers and road users, billboards have a much greater reach and can help businesses to boost their brand awareness effectively.

Today, billboards own the biggest share in the outdoor advertising market. While billboards are mostly used for commercial applications, they can also be used in relaying messages such as public service announcements, government information, and personal opinion.

In the early 21st century, billboard advertising was constantly challenged by other forms of advertising. Thanks to the invention of better televisions such as Plasma TV and LCD TV, TV managed to invite some people to spend more time at home. TVs with better screen resolutions have also set a very high standard of viewing experience.

Besides, the invention of smartphones also led to the era of online and social media. With so much interesting content, why do consumers bother to look at the static and boring billboard content?

Billboards must evolve and go digital to retain people’s attention. Digital billboards are made possible due to advanced display technology. While the earliest form of digital billboard was only equipped with a low screen resolution, advertisers quickly realised that it was a successful breakthrough. Why would anyone not want to pay attention to a giant outdoor digital screen?

In addition to solving all the challenges that traditional billboards faced previously, a digital billboard can offer many extra benefits to businesses. Tracking impressions and measuring performance are easier now. Advertising cost is more affordable as printing and labour costs are eliminated. Besides, instead of buying the whole ad space 24/7, businesses can now choose to buy their preferred time slots.

Question 11. The first large-format billboard was introduced in 1835 by Jared Bell.

A. True

B. False

Question 12. Billboard associations were created to prevent people from advertising outdoors.

A. True

B. False

Question 13. Billboards became more effective when highways and roads were developed.

A. True

B. False

Question 14. Billboards are used only for commercial purposes today.

A. True

B. False

Question 15. Television once posed a challenge to billboard advertising in the 21st century.

A. True

B. False

Question 16. Digital billboards became successful even though they had low screen resolution at first.

A. True

B. False

Question 17. Digital billboards require more labour and printing costs than traditional ones.

A. True

B. False

Question 18. Businesses can now buy specific time slots instead of renting billboard space all day.

A. True

B. False

Question 19. Digital billboards were considered successful even when their screen resolution was low.

A. True

B. False

Question 20. Digital billboards provide easier ways to track and measure advertisement performance.

A. True

B. False




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