Large companies use sports events to promote their products. Some people think it has a negative
Large companies use sports events to promote their products. Some people think it has a negative impact on sports. To what extent do you agree or disagree? hay nhất giúp bạn có thêm tài liệu tham khảo để viết bài luận bằng Tiếng Anh hay hơn.
- Large companies use sports events to promote their products. Some people think it has a negative (mẫu 1)
- Large companies use sports events to promote their products. Some people think it has a negative (mẫu 2)
- Large companies use sports events to promote their products. Some people think it has a negative (mẫu 3)
- Large companies use sports events to promote their products. Some people think it has a negative (mẫu 4)
- Large companies use sports events to promote their products. Some people think it has a negative (mẫu 5)
- Large companies use sports events to promote their products. Some people think it has a negative (mẫu 6)
- Large companies use sports events to promote their products. Some people think it has a negative (mẫu 7)
- Large companies use sports events to promote their products. Some people think it has a negative (mẫu 8)
- Large companies use sports events to promote their products. Some people think it has a negative (mẫu 9)
- Large companies use sports events to promote their products. Some people think it has a negative (mẫu 10)
- Large companies use sports events to promote their products. Some people think it has a negative (mẫu 11)
- Large companies use sports events to promote their products. Some people think it has a negative (mẫu 12)
- Large companies use sports events to promote their products. Some people think it has a negative (mẫu 13)
- Large companies use sports events to promote their products. Some people think it has a negative (mẫu 14)
- Large companies use sports events to promote their products. Some people think it has a negative (mẫu 15)
- Large companies use sports events to promote their products. Some people think it has a negative (mẫu 16)
- Large companies use sports events to promote their products. Some people think it has a negative (mẫu 17)
Large companies use sports events to promote their products. Some people think it has a negative
Large companies use sports events to promote their products. Some people think it has a negative - mẫu 1
The fact that sporting events have become a fertile ground for advertisements has become a hot topic for debate, with many arguing that this trend affects the sports industry negatively. From my perspective, I partly disagree with the statement.
To begin with, sports events being used as a platform for promotion can offer both the events and the sports team tremendous benefits. Firstly, advertising can help cover the event planning costs and make the events more accessible. Internationally acclaimed sporting competitions can cost the host countries an astronomical amount of money that without sponsorships from large corporations, would not be paid off unless the entrance ticket is high-priced. This would drive fans away and hurt the event’s profit. For example, the 2021 Tokyo Olympics games are reported to have generated 2.25 billion US dollars in advertising revenue, which is almost 20 percent of the hosting cost. Secondly, advertisements can give sportsmen a better living standard, thus helping them take their mind off money problems and focus on the games. Some players even got rich thanks to product endorsements, namely Ronaldo and Messi.
Nevertheless, promoting products during sporting events can bring about negative consequences if the product is not ethical. As sports stars are influential figures, sports teams should be careful about what products they can endorse. To be more specific, research from Yale University in 2013 claimed that some sports sponsorships that featured junk food had increased the rate of child obesity. This is because children are impressionable, therefore, once they see famous athletes with fast food, they can have the wrong impression that this kind of food is wholesome and develop cravings for junk food.
In conclusion, while I believe that using sports events as a promotion platform can be beneficial, the organizers and the sportsmen should be aware of the impact of the products they advertise.
Large companies use sports events to promote their products. Some people think it has a negative - mẫu 2
There is a growing concern among some individuals that large corporations are exploiting sporting events for their own financial gain through major sponsorships. While I understand this perspective, I believe that it is only partially accurate. In this essay, I will outline the arguments for my stance.
To begin with, it is crucial for sporting events to seek out sponsors whose products promote health and wellness and whose values align with those of the event. Otherwise, sponsorships can have detrimental effects on the audience. For example, concerns have been raised over junk food and sugary drink brands being the main sponsors of the Olympic Games, resulting in a rise in childhood obesity rates. While these conglomerates attempt to promote physical activity among children, no amount of free equipment or sporting initiatives can make unhealthy diets any less unhealthy.
On the other hand, there are several compelling reasons why large-scale events can benefit greatly from suitable funders. One significant advantage is that the financial support from these business giants can alleviate the heavy budget burden for host countries and audiences. With the backing of monetary aid, we can organize a well-prepared and fully equipped event that runs smoothly without any hitches. Additionally, the ticket prices are also subsidized to become affordable for the masses, making the event highly accessible for sports enthusiasts. For instance, sponsors can provide high-quality amenities and services for athletes, such as training equipment, medical facilities, and transportation. Secondly, sponsorships can have a significant positive impact beyond just the financial aid they provide. For instance, a local marathon partnered with a sports drink company to provide free training clinics and running events for the community. The sponsorship not only covered the costs but also raised awareness of the sport and encouraged more people to get involved in running. Many individuals who had never run before were inspired to start training and participating in local races. The sponsor's support had a lasting positive impact on the health and well-being of the community.
In conclusion, while there are valid concerns about certain sponsorships having negative impacts on audiences, I contend that the benefits of sponsoring significant sporting events outweigh the drawbacks.
Large companies use sports events to promote their products. Some people think it has a negative - mẫu 3
The discourse regarding the impact of product advertising in sporting events has generated controversy in recent years. Some argue that corporations exert a positive influence on sports since they promote products that can encourage participation in sports. In my estimation, I do not agree with this sentiment since corporations promote products that enable a sedentary lifestyle.
Admittedly, corporations can use these events to promote products that will encourage active lifestyles. To cite an example, during the 2014 World Cup, Adidas released the official tournament ball named ‘Brazuca’ and heavily promoted it on their social media accounts including Twitter and Instagram. The company made a concerted marketing effort to advertise the ball’s design, aerodynamics and production process. The marketing push behind ‘Brazuca’ during the 2014 World Cup actively encouraged viewers to buy the ball and it sold out in Adidas stores worldwide. This encouraged and continues to exert an influence on the exercise habits of millions around the world. This instance clearly illustrates the positive influence corporations can exert when promoting their products during sports events.
However, corporations have more often been known to promote products during sports that precipitate passive lifestyles. For instance, McDonald’s was the official restaurant of the 2012 Olympics in London. During the event, they released an exclusively branded menu that included burgers, fries and milkshakes. According to a spokesman for the Academy of Royal Medical Colleges, the menu was recklessly unhealthy as the average calorie count for each item was over 900. When combined together to make a meal, the calorie count reached upwards to 3600, which is nearly twice the recommended intake for the average adult. Essentially, McDonald’s was promoting obesity in countries such as England where such a lifestyle is becoming more prevalent and represents a present danger to public health.
In conclusion, while there have been instances of corporations having a positive influence on sports through the promotion of their products, the evidence to the contrary is more substantial. In the future, sporting event organizers should be more discriminatory in choosing sponsors, preferring preferably those with products that spread a meaningful message.
Large companies use sports events to promote their products. Some people think it has a negative - mẫu 4
Sporting events hold immense mass appeal, which advertisers are tremendously keen to capitalise upon. However, countless people see this as having an adverse influence on sports, while others beg to differ. I agree with the latter, and in this essay, I will examine the arguments for and against advertisers making the most of sporting events to publicise their products.
Firstly, sponsorship of tournaments by major companies helps bear the steep costs of organising the event and helps ensure the tickets for each fan are kept at affordable rates. Otherwise, fans may not even have to pay for tickets. Secondly, the revenue earned from advertising paid for by large companies also goes towards the general upkeep of the stadiums and venues. Without them, the latest technology, such as LED scoreboards and screens, as well as comfortable seating, could not be ensured.
One major way in which companies promote their products during sports events is by sponsoring shirts for a team that become brand ambassadors for the company, and this becomes a symbiotic relationship for both parties involved. From the advertising perspective, promoting products ensures greater visibility and brand awareness and recall of the companies as sporting events hold much fervour in the public consciousness.
However, on the opposing side of the argument, people state that advertising in sporting events has proliferated to such an extent that it mars the experience of enjoying the sport for the spectators. Secondly, if players or event organisers publicise products that have pernicious effects, such as tobacco or alcohol, it can encourage sporting fans to seek out such noxious products, especially the impressionable young spectators who often idolise their favourite sporting figures as heroes. Lastly, people state that advertising leads to the commercialisation of sports events, which detracts from the glory and beauty of a sport.
In conclusion, I would state that while the promotion of products during sports events may have some disadvantageous effects, for the most part, the contributions made by large companies are crucial to sporting events and cannot be done away with.
Large companies use sports events to promote their products. Some people think it has a negative - mẫu 5
Sporting events sponsorship has been adopted by big brands as a part of their marketing strategy. Some view this practice as a source of harm. From my standpoint, while the harm posed by this type of promotion is questionable at best, the benefits to be gained are significant.
On the one hand, critics of sporting event promotion often cite the threats posed to sportsmanship as the main cause of concern. It is often the case that athletes are approached by marketing agents to sign a brand promotion deal upon winning an event. Critics argue that the practice has polluted the inherent sportsmanship, for it makes money a primary motivator for competing athletes. The athletes, they further argue, would therefore try to win at any cost, even if it means foul play or a victory-above all mindsets. This is a rather incomplete view because it is not necessarily true that all sportsmen or teams, being motivated by financial gain, would resort to whatever means to win a match. Manchester United, one of the most heavily sponsored teams in football history, for example, displays a great level of sportsmanship, be it winning or losing.
On the other hand, the benefits gained by sports event sponsorship number more than a few. First, good financial prospects can motivate athletes to stick to a rigorous training routine, and many witness a notable improvement in their performance as a result. Second, sports events, especially those of national international scales, are costly to organize. Without the funding from brands, the host might have to source its funding from elsewhere, mostly in the form of a higher ticket price or TV broadcast rights. This is when brand promotion proves its value, for it lessens the financial burden on the host, while at the same time making sporting events an affordable experience for spectators and viewers watching from home.
In conclusion, I believe that sporting activities being debased by commercial sponsorship is a partial view, and that product promotion of this type is instead beneficial to the general growth of sports.
Large companies use sports events to promote their products. Some people think it has a negative - mẫu 6
Large companies often use sports events to promote their products, a practice that some critics argue negatively impacts sports. However, I completely disagree with this perspective for several reasons.
Firstly, without sponsorship, many sporting competitions and events could not operate. Sponsorship provides crucial funding that covers the costs of organizing events, including venue rental, equipment, security, and staffing. This financial backing is often essential to make events viable, especially for larger competitions that require substantial resources. For example, large sporting events such as the FIFA World Cup or the Olympics require millions of dollars to organize and coordinate. Sponsors provide much of this needed money, making these events possible. Without sponsors, the price of a spectator ticket would be extremely high, as this would be the only revenue to cover the costs. Consequently, many people could not afford to attend, which may leave event organizers facing bankruptcy.
Secondly, sponsoring companies gain significant publicity and recognition through their association with the event and the organization. This leads to increased awareness of the company brand name. A prime example of this is Coca-Cola's long-term sponsorship of the Olympic Games, which has been ongoing since 1928. This partnership has significantly increased Coca-Cola's brand awareness by prominently displaying its branding at the event and through extensive global advertising. By associating with a prestigious event like the Olympics, Coca-Cola reinforces its presence in the minds of consumers worldwide. This not only benefits the company but also enhances the event’s appeal by attracting global sponsors willing to invest substantial amounts of money.
In conclusion, corporate sponsorship in sports has more positive than negative impacts, as it provides essential funding and increases brand visibility, benefiting both the events and the sponsoring companies.
Large companies use sports events to promote their products. Some people think it has a negative - mẫu 7
In recent years, numerous companies have seized the opportunity to leverage popular sports events as platforms to promote their products. While some argue that this practice contributes positively to the world of sports, others contend that it has detrimental effects. This essay will explore both perspectives and present my view that while sponsorship can provide benefits, the over-commercialization and branding associated with such promotions can have negative consequences.
On the one hand, the involvement of companies in sponsoring sports events brings substantial financial support, which can enhance the quality of sports competitions, facilities, and training programs. For instance, major corporations sponsoring the Olympics or the FIFA World Cup provide significant funds that contribute to the success of these events, facilitating infrastructure development and ensuring the participation of athletes from various nations. Furthermore, corporate partnerships can increase the global reach of sports, making them more accessible and engaging to a broader audience.
On the other hand, the intense commercialization and branding that often accompany such sponsorships can undermine the essence of sports, turning them into profit-driven enterprises rather than celebrations of skill and athleticism. This can lead to an undue emphasis on commercial interests, with events becoming overshadowed by advertising campaigns and product endorsements. Additionally, excessive branding can create a disconnect between athletes and fans, as the focus shifts from sportsmanship to marketing strategies.
In conclusion, the relationship between companies and sports events is multifaceted. While sponsorship can infuse financial support and global exposure into sports, the risk of over-commercialization and branding should not be overlooked. Perhaps a regulated approach that limits the extent of branding and emphasizes the purity of sportsmanship would be an ideal solution in this context.
Large companies use sports events to promote their products. Some people think it has a negative - mẫu 8
It is believed that granting sponsors to advertise their products in several sport tournaments should be discouraged because of the detrimental influence on sports itself. From my perspective, I totally disagree with this statement for plenty of reasons scrutinized in this essay.
Some may argue that disappointment and outrage from the audience, especially the sports avid fans, will be a foreseeable consequence of allowing excessive advertisement in sport events. Indeed, the sports organizers, in some cases, overuse advertisements since they strive to take the advantage of sponsorship for getting more money, which eventually causes offensiveness to the audience as they have to watch immoderate and irrelevant content during the match. Although this explanation seems to be valid, I believe that it is more of a short-sighted view. Allowing brands to promote their products will make a contribution to the improvement of organizational quality of sports events. In fact, the financial support from the brands will be used in upgrading the infrastructure or running promoting campaigns in order to attract huge attention from the audience.
What is more, there is a likelihood that revenue from sponsorship will incentivize the athletes to make a significant devotion to their careers. This can be expounded by the fact that they are able to completely immerse themselves in their passions and make an outstanding performance without being imposed by a financial burden to make a living or support their families. As a result, this exerts a beneficial impact on everybody when the corporations’ goods can be promoted, the athletes are capable of fully focusing on their goals and bringing enjoyment to the spectators.
In conclusion, I am of the opinion that advertisement in sports events is viable because the money received from this can be utilized to obtain well-organized events and nurture the talent of the sportsmen.
Large companies use sports events to promote their products. Some people think it has a negative - mẫu 9
It is common today for large corporations to promote products through various sporting events and teams. In my opinion, though this guarantees financial stability, it is a negative overall due to de-emphasis of the sport itself.
Those in favor of corporate sponsorship argue for its financial flexibility. Most televised games, ranging from basketball and baseball in America to international sports such as football and rugby, are free of cost for viewers. This is only possible because of advertising during commercial breaks, billboards around the arenas, and product placement such as on player uniforms. Funds accumulated from such sponsorship not only allows the games to be broadcast free of charge but also enables team owners to maintain professional facilities and afford the salaries of the best players. If advertising were banned, owners would not be able to fund their team, and players would eventually leave for wealthier leagues.
However, commodification also entails a reduction in focus on the actual sport. In the past, advertising was less obtrusive and might have consisted of a few commercials and signs in the background. Now, the announcers often put ads into their commentary and every highlight is accompanied by prominent logos on player jerseys. The effect aggregate is that audiences feel the games are only a means of advertising and they become indifferent to the millionaire athletes and their multi-billionaire team owners. This has led many individuals, such as fans of English football, to sever connections to their childhood teams in order to support amateur community matches, which are not as commercialized.
In conclusion, despite the financial benefits of company sponsored sports events, the drawbacks related to the purity of the sport itself make this a negative trend. Owners and leagues must strike some balance but should prioritize a largely unadulterated product.
Large companies use sports events to promote their products. Some people think it has a negative - mẫu 10
It is nowadays a common sight in sporting events to see large firms advertising their merchandise, leading some to lament that sports would suffer if this situation continues to exist. I, however, disagree with this view for the explanation which would be further elaborated below.
In attaching promotions to a sports tournament, organizations hope to popularize their products in exchange for financial assets to the party which hosts the event. The enlarged budget, in turn, would permit the host to elevate its sporting infrastructure’s quality. While competitors would naturally be the first to reap the benefits of this improvement, it is also the visual appeal of the event which stands to gain. The latter is perhaps the more important point, for tournaments that augment their visual aspects well would be able to project a grandiose image of sports, enabling sporting activities to be associated with popularity and glory. This impact, in my opinion, is a positive rather than a negative one.
Based on the same reasoning of material assistance to the event host, it can be said that improvements in the budget will result in the expansion of a tournament’s prize pool. This would permit winning athletes to make their living from sports, reducing the possibility that one has to be employed somewhere else and only competes as a hobby. The viability of professional sports as a career choice would be reinforced, thereby opening up sports to wider swathes of the population. In certain countries, sports act as a ticket out of poverty for talented yet indigent youths, and if sporting events were not made lucrative thanks to commercial advertising, these adolescents would be doomed to an undignified existence. In this respect, I have no doubt that large firms’ promotion of their merchandise does sports a service.
In conclusion, while the aforementioned development’s impact on sporting activities may continue to be a contentious issue, I am confident in the view that such an effect is not defective at all. It is in fact constructive, even providing justification for promulgating the development more.
Large companies use sports events to promote their products. Some people think it has a negative - mẫu 11
The utilization of sports events by major corporations to boost brand recognition has indeed gained popularity. Although some argue that this practice undermines their integrity, I believe that the negative involvement of large companies has had an impact on the sports industry.
To begin with, corporate involvement in sporting events can have a catastrophic consequence on viewers due to the excessive advertising. The constant stream of commercials has been distracting viewers from the game, disrupting their immersion and emotional engagement. This is especially evident during prestigious events like the FIFA World Cup, where fans have expressed concerns about frequent interruptions for commercials. Not only do these interruptions disrupt the flow of the game but also diminish its excitement. As a result, viewers will find themselves more focused on the advertisements rather than the actual game, which hampers their overall viewing experience.
While it is true that sponsorships can have positive effects on public development programs, critics argue that these benefits are often limited to popular sports, so less popular ones and emerging athletes may face challenges in accessing financial support. This marginalization can hinder the growth and recognition of these physical activities, making it difficult for athletes to reach their full potential. For instance, while high-profile athletes like football players may secure lucrative sponsorship deals, many lesser-known ones in niche sports struggle to attract sponsors. Consequently, they will face financial constraints that detrimentally affect their ability to develop and excel in their respective fields.
In conclusion, sporting competitions used as platforms for major corporations to enhance brand recognition have become a prevalent approach. Despite certain benefits offered by such sponsorships, I firmly believe that the negativity of corporate involvement in sports cannot be ignored.
Large companies use sports events to promote their products. Some people think it has a negative - mẫu 12
In recent decades, it has been observed that large corporations have been increasingly utilizing athletic events for the purpose of marketing and selling their goods. Whether this trend has brought about more benefits or drawbacks for sports remains a debatable issue, and this essay serves to give an insight into the situation.
On the one hand, it is fair to say that the integration of monetization into sports events could result in a number of disadvantages. Firstly, as money is being poured into sports, athletes are required to allocate a remarkable amount of time to serving sponsorship contracts by showing up in promotional events and taking part in tiring advertisement productions. As a result, it could exhaust their energy, which could be better spent on practicing and competing at high levels, thus leading to poorer performance. A well-known case of this issue in Vietnam is that of a national goalkeeper, Nguyen Van A, who was expected to be the best to guard the goal for our nation in the upcoming years. As he devoted too much of his time to acting in adverts, he gradually lost focus and confidence during important matches, which negatively affected his reputation. Secondly, it is a fact that in global sports competitions like the Euros, World Cup, or NBA, there are often tens or hundreds of brands advertising in various approaches and forms. Consequently, it leads to the audience’s negative feelings of being bombarded with annoying and frustrating commercials, adversely influencing the pure enjoyment of sports that they expect.
On the other hand, there is no denying that financial gains from sports advertisements could bring significant advantages for several reasons. With a huge source of money flowing in, establishments could invest in constructing and maintaining stadiums and arenas, improving the quality of medical treatments given to players and staff, and ensuring security throughout sports events. The positive outcome of this could be the immense joy of sports lovers around the world, which could sometimes be memorable for a lifetime. The success of an athletic event could also boost the image of the host country, leading to more commercial opportunities or political advantages in the future. Furthermore, more money would be a big motivation for youngsters who want to pursue a career in professional sports. For example, advertisements have given sports stars like Ronaldo and Messi life-changing payment, allowing them to fully concentrate on playing football and achieving admirable performances.
In conclusion, it is undeniable that there are both merits and demerits of commercialization in sports. Nevertheless, I am personally convinced that the benefits outweigh the drawbacks, as financial gains from advertising allow better conditions for sports competitions, as well as motivate young people to take part in sports and perform their best.
Large companies use sports events to promote their products. Some people think it has a negative - mẫu 13
The proliferation of commercials at athletic events has generated a lot of discussion, with many contending that this development has a negative impact on the sports sector. I partially disagree with the statement from my point of view.
First off, using sporting events as a platform for advertising may be quite advantageous for both the event and the sports team. First off, advertising can aid in defraying the costs associated with event organizing and increasing attendance. Internationally renowned sporting events may be quite expensive for the host nations, and if there were no corporate sponsorship, the costs would not be covered by ticket prices alone. This would turn off spectators and reduce event revenue. For instance, it is estimated that the 2021 Tokyo Olympics game brought in 2.25 billion US dollars in advertising revenue, which is over 20% of the hosting expense. Second, by improving their standard of living, advertisements might help athletes concentrate on their competition rather than worry about their financial situation. Some athletes, like Ronaldo and Messi, even became wealthy as a result of product sponsorships.
However, if a product is unethical, advertising it during sporting events may have unfavorable effects. Sports teams should be cautious about the products they can support because sports stars are powerful people. To be more specific, a 2013 study from Yale University indicated that the prevalence of childhood obesity has increased as a result of several sports sponsorships that promoted junk food. This is due to the impressionability of children, who may mistakenly believe that fast food is healthy if they watch prominent athletes eating it and develop desires for junk food.
In conclusion, even if I think that using sporting events as a platform for promotion can be advantageous, the organizers and the athletes should be conscious of the effects of the things they promote.
Large companies use sports events to promote their products. Some people think it has a negative - mẫu 14
Many companies are advertising their products at major sports events, which is believed to be harmful to sports. I completely disagree with this statement for the following reasons.
Sports marketing can hardly cause adverse impacts on the sports industry. No matter how much advertising is inserted into a sports event, the elements contributing to its success are still unaffected. For example, the FIFA World Cup and the Olympics have always been the most anticipated sports events since major factors like match fluency and atmosphere still remain intact, despite the enormous amount of advertising there. In addition, the audience may sometimes feel annoyed with the frequent appearance of commercials during an event, but this is not enough to prevent them from supporting their favourite teams, players, or tournaments. Some may worry that advertising contracts will distract professional players from training and competing. However, most sports celebrities like Ronaldo, Messi, Michael Jordan, or Federer can still deliver excellent performances, even though they have appeared in countless advertisements.
In contrast, sports marketing is crucial to the development of sports. Big enterprises pay tremendous amounts of money to advertise their products at sports events, and this is a major source of income for many parties, including event organisers, sports teams, and athletes. Without such a valuable resource, international sports events can hardly be maintained due to financial difficulties. Moreover, most companies include the image of famous sports players and teams in their commercials, which means they also promote sports to the general public beside their products.
In conclusion, it is unreasonable to claim that marketing products during sports events is harmful to sports because it has little impact on factors making sports events, teams, and players successful. This form of marketing should be kept instead, as it is important to the development of sports in general.
Large companies use sports events to promote their products. Some people think it has a negative - mẫu 15
Large companies frequently partner with sporting events to promote their products. While some argue this financial support has negative consequences for sports, I believe the impact can be positive.
Concerns regarding the potential downsides of sponsorship are understandable. Some critics worry that companies might exploit their influence to promote products detrimental to health, such as sugary drinks or fast food, particularly targeting young audiences. Furthermore, excessive commercialization can overshadow the spirit of competition and distract from the athletic achievements themselves.
However, corporate sponsorships provide crucial financial backing for sporting events. This funding allows organizers to host large-scale competitions, improve infrastructure, and offer competitive prizes for athletes. Without sponsorship, many beloved sports events might struggle to exist or would be forced to scale back significantly, limiting opportunities for athletes and fans alike. Additionally, sponsorships can bring innovation to sports. Companies may invest in new technologies or training methods to enhance the athlete’s experience and spectator engagement.
In conclusion, corporate sponsorship plays a vital role in sustaining and enhancing the world of sports. While concerns about commercialization are valid, this act can offer the benefits of financial backing for sportsmanship and athletic achievement.
Large companies use sports events to promote their products. Some people think it has a negative - mẫu 16
Nowadays, sports marketing is gaining ground the world over. Several large organisations use various sports events to advertise their products but according to a section of people, it can have detrimental effects on sports. However, I strongly disagree with their view as there are some explicit benefits of sports marketing in spite of its adverse effects.
To begin with, monetary gains from advertisements are an obvious advantage. Striking income is earned by the sports organisations to promote a product during sports events and with this remuneration, the authorities can foster the growth of sports. Moreover, it is an ideal way to grab financial assistance from the private section which would otherwise have been impossible. To cite an example, during the Seoul Olympic games, Coca-Cola offered an astonishing amount of $22 million just to display the Olympic symbol on its brand. Definitely, this money can be utilized for the further betterment of such events.
On the other hand, there is no doubt that monetization of sports can cause serious aftermaths. To illustrate, the famous brands that sponsor or pay the athletes, usually end up distracting from their games. It is also possible to say that the bigger the amount of sponsorship, the more the players feel under pressure to win. Mostly, the sponsors target the winning teams to make them ambassadors. Thus, the focus of players diverts from dedicated playing towards financial gains which disturbs the purity of participating in sports.
Having analyzed to topic carefully, I am of the opinion that marketing in sports and athletic endorsement for numerous products is a trend that is likely to continue but to avoid unfavourable outcomes of promotional events, the players must be taught to play indifferently to give optimum performance.
Large companies use sports events to promote their products. Some people think it has a negative - mẫu 17
It is a common practice in contemporary society for large corporations to promote products via a variety of sporting events, teams, and players. Based on my perspective, despite the fact that this method could help maintain financial stability for the sports industry, it should be viewed as being negative due to the de-emphasis on the sporting spirit.
Corporate sponsorship proponents praise its flexibility in terms of finance. The majority of broadcast games, from American sports like basketball and baseball to international ones like football and rugby, are free for fans. Advertising during commercial breaks, billboards outside of the arenas, and product placement, including on player uniforms, are the only things that make this feasible. The money raised from such sponsorship not only permits free broadcasting of the games but also allows club owners to maintain top-notch facilities and pay the highest-paid players. Owners would not be able to support their club if advertising were prohibited, and players would eventually move for leagues with higher salaries.
On the other hand, I agree with those who claim that sports leagues may suffer unintended consequences as a result of advertising. First off, there are certain vices among viewers and supporters of unhealthy merchandise. For instance, should young football fans watch their favourite players using alcohol or cigarettes, they might well be persuaded to do the same. Second, too many commercials may annoy some viewers since they are easily distracted while watching, which causes some of them to lose interest in sports. Nowadays, many just see sports as a means of making money.
In conclusion, people may have different perspectives on whether or not more product advertising has a positive effect on sports; nonetheless, in my opinion, this tendency is beneficial to sports.
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