Today, the high sales of popular consumer goods reflect the power of advertising and not
Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree? hay nhất giúp bạn có thêm tài liệu tham khảo để viết bài luận bằng Tiếng Anh hay hơn.
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Today, the high sales of popular consumer goods reflect the power of advertising and not
Today, the high sales of popular consumer goods reflect the power of advertising and not - mẫu 1
In today's society, advertising plays a crucial role in the sales of popular consumer goods. It is a commonly held belief that the significant sales figures of popular consumer goods are a result of the influence of advertising rather than the genuine necessities of the society in which they are marketed. I completely agree with this belief.
Firstly, advertising techniques have become increasingly sophisticated over the years, making it difficult for consumers to differentiate between their actual needs and the wants created by advertisers. For example, companies use social media platforms to target specific groups of consumers and manipulate their emotions by creating a sense of need for products they may not have even thought about before.
Secondly, companies often spend a significant portion of their budget on advertising and promotion rather than on improving the quality of their products or providing better services to their customers. This can be seen in the case of many fast-food chains that spend a large portion of their revenue on advertising, rather than focusing on providing healthier food options.
Finally, there is evidence to suggest that consumer behaviour is often driven by external factors, such as peer pressure and societal norms. Advertisements capitalize on these societal norms and manipulate consumers into purchasing products they may not necessarily need. For example, consider the trend of using expensive and trendy smartphones among young people. While some may genuinely require the features and capabilities of such devices, others may simply be influenced by the social pressure to own the latest and most popular brand. Advertisements featuring celebrities or social media influencers using these smartphones can exacerbate this pressure and create a desire to conform to the norm, leading to unnecessary purchases.
In conclusion, advertising plays a significant role in shaping consumer behaviour and driving sales of popular consumer goods. Therefore, it is crucial that consumers become more aware of the influence of advertising and make informed decisions about their purchases.
Today, the high sales of popular consumer goods reflect the power of advertising and not - mẫu 2
These days, with a plethora of consumer products available in the market, some people have difficulty deciding which products they really need and what they just want to have. Cut-throat competition among brands to win consumers has become widespread, and advertisements play a key role in today’s marketing. However, only advertisement is not what forces people to buy things, their real needs are still a powerful factor.
Brands apply various marketing techniques to sell their products to consumers, and advertisement is one of them. Tempting adverts on billboards, TV, radio or the web are constantly pushing us to buy things that they claim are the best. This has an impact on consumers' purchasing decisions, but a great proportion of customers are still driven by their needs rather than the adverts they see. Rampant recessions and soaring living costs have also forced people to cut necessary items from their shopping list, let alone have the luxury of buying whatever they wish.
Moreover, an intensive growth in sales of popular consumer items has resulted from people's modern lifestyle where they need far more things than their ancestors. The role of advertisement, in this case, is confined to helping people choose the products and not persuading them to buy unnecessary goods. For instance, electronic gadgets and household appliances that people use today were not widespread in the past. They came into our life as a natural requirement from our modern lifestyle and were not just pushed by luring advertisements from different brands.
In conclusion, advertisements are a powerful tool for brands, and they can affect many purchasers' decisions, but they cannot shape what people, as a whole, buy. Modern lifestyle and our real needs are more powerful in this regard.
Today, the high sales of popular consumer goods reflect the power of advertising and not - mẫu 3
Nowadays, millions of companies produce billions of consumer products each year, and the role of advertising is quite obvious here - to attract more consumers and make more sales. Adverts are supposed to help customers find goods or services that match their requirements. However, they are also the most powerful tool to shape consumers' purchasing habits in society. I believe that modern commercials are not merely matchmakers of a product and a buyer, rather they actively interfere with buyers' desires, developing artificial needs.
Advertisements are supposed to guide people to learn about different features of various products and make them conscious of what to expect from a service. However, behind the scenes, such adverts create artificial needs in our minds and constantly push us to buy the latest models or new products bypassing our real needs of them. When such advertisements falsely promise that we will be younger and more attractive if we buy and use their products, we often become puppets in their hands. Market-full of cosmetics, which have even overgrown the necessary sectors in many countries, just indicate how advertisements shape consumers' buying habits rather than their real needs.
Unfortunately, promoters of goods and services now control our minds more aggressively. Commercials no longer promote products, but lifestyles. They tell us to purchase things just because they are fashionable or up to date with the image of a successful person. And we buy new cars, gadgets and clothes in order to match this image and not because old ones are no longer usable.
In conclusion, I think that high sales of popular commodities in modern society are the result of new promotional technologies and tactful advertisement policy rather than people's real needs.
Today, the high sales of popular consumer goods reflect the power of advertising and not - mẫu 4
The issue of whether popular consumer goods' high sales are a result of advertising influence or genuine societal needs has been a subject of much discussion. In my opinion, I disagree with the statement that advertising is solely responsible for the high sales of consumer goods.
While it is true that advertising plays a significant role in promoting products and increasing sales, it is not the only factor that determines consumer behaviour. In fact, consumers often purchase products based on their needs and preferences, which are shaped by a variety of factors such as culture, lifestyle, and personal values. For instance, in countries with a high population density, small household appliances such as rice cookers and washing machines are in high demand due to their practicality and convenience, regardless of their brand or the amount of advertising they receive. Similarly, health-conscious individuals may prioritize purchasing products that align with their values, such as organic food or eco-friendly cleaning products. In these cases, advertising may play a minimal role in the consumer's decision-making process.
Moreover, the rise of e-commerce and social media platforms has democratized the advertising industry, allowing smaller brands with limited advertising budgets to effectively reach their target audience through influencer marketing and targeted ads. This indicates that while advertising can certainly influence consumer behaviour, it is not the sole determinant of product sales. In fact, people have become so used to advertisements that they pay little attention to them.
In conclusion, while advertising plays a role in promoting consumer goods and increasing sales, it is important to recognize that consumer behaviour is influenced by a variety of factors beyond advertising alone. Therefore, the high sales of popular consumer goods cannot be solely attributed to the power of advertising but are rather a reflection of a complex interplay of various societal and personal factors.
Today, the high sales of popular consumer goods reflect the power of advertising and not - mẫu 5
In today’s consumer-driven society, the high sales of popular goods often seem to reflect the power of advertising more than the genuine needs of the community. Advertising plays a significant role in shaping consumer behavior and preferences, often persuading people to purchase items that they do not necessarily need. This essay will argue that the influence of advertising on consumer choices is indeed more powerful than the actual necessities of society.
Firstly, advertising creates a perceived need for products through persuasive techniques. Marketers use various strategies such as emotional appeal, celebrity endorsements, and appealing visuals to make products seem desirable. For instance, a luxury watch ad might suggest that owning the watch is a symbol of success and sophistication, even though most people do not need an expensive timepiece to tell the time. This illustrates how advertising can manipulate perceptions and drive sales by creating artificial needs rather than addressing real ones.
Secondly, the success of popular consumer goods often relies on the effectiveness of their marketing campaigns rather than their utility. Companies invest heavily in advertising to ensure their products are at the forefront of consumers’ minds. For example, the massive advertising budgets of major smartphone manufacturers ensure their latest models are perceived as must-have items, despite the fact that previous versions still function adequately for most users. This demonstrates how advertising can overshadow practicality and genuine necessity, leading to high sales based on brand image and perceived prestige.
In conclusion, I strongly agree that the high sales of popular consumer goods reflect the power of advertising more than the real needs of society. Advertising often creates artificial desires and drives consumer behavior based on perception rather than necessity. For the future, it is essential for consumers to develop critical thinking skills and discern between genuine needs and artificially created wants.
Today, the high sales of popular consumer goods reflect the power of advertising and not - mẫu 6
In today's world, technology has a significant effect on people’s lives. Advertisements are now considered the most important way to introduce new products to people and influence them to purchase those goods. However, the real purpose of buying the products has changed by these false promotions. I completely agree with this statement and will point out some reasons how advertising affects society in a pessimistic way.
As more people have access to technology, the selling sector is experiencing fiercer competition. Companies utilize public advertising theory to boost their brand recognition. Furthermore, it is undeniable that a product's selling rate increases when more of its image appears online. For instance, businesses that wish to improve the quality of their products can pay celebrities to promote them and increase the demand for their products. As a result, individuals are tricked into purchasing unneeded goods because of renowned people who act in the advertisement.
Moreover, advertising and goods go hand in hand. Consumers complain about costly goods resulting in public advertising campaigns. A lot of selling information is spread to people through TV shows, the Internet, and street pamphlets. People dispute how terrible the products, after they purchased them and how irrational the pricing was. From this angle, it is obvious that advertising fills the gap between products and the reality of their true quality.
In conclusion, consumers believe what the promotions have shown when they see the products on TV or on the Internet. But customers cannot rely on the advertisements and should also consider the feedback and reviews of the products.
Today, the high sales of popular consumer goods reflect the power of advertising and not - mẫu 7
The last few decades have seen more advertising than ever before, which has had a greater impact on the customers. Many people feel that the influence of advertising on consumers has affected their buying behavior significantly. Although I partially agree with the viewpoint, in my opinion, the majority of consumers are capable of making the appropriate decisions on their own.
To begin with, public exposure to repetitive commercials is one of the key elements that influences people's decisions to buy items, particularly new ones. However, some customers are not able to differentiate between their wants and their fundamental needs. For instance, many teens are utilizing costly smartphones on the street as a result of the widely disseminated commercials that would make them appear more stylish to their mates. But having an expensive smartphone seems pointless for someone who just wants to browse the internet, attend calls and listen to music.
On the other hand, other groups of people believe that advertising only has a minor impact on people's judgments and other elements such as providing additional information and innovative ideas, are more important. Additionally, there are rare chances when people are completely interested. Based on their values and experiences, they interpret and assign meaning to what they observe. The majority of people have various preferences and make decisions based on what suits them best.
To conclude, there are reasons in favor of and against the significant impact of advertising on consumer decisions. However, I believe that the majority of individuals can assess what kinds of products are necessary and use advertising to make wise decisions.
Today, the high sales of popular consumer goods reflect the power of advertising and not - mẫu 8
Nowadays we are living in a technological world where everything moves as fast as an airplane, including people’s lives. Therefore, considering the rapid pace of modern life, commercial publicity is considered important. The advertisements make us aware of the newest amenities and give us opportunities to choose from a wide range of products. We hence forget whether we need the product or not. I completely agree with this opinion and will discuss the same in the following paragraphs.
To commence with, there are times when we fail to avoid our temptations and buy unnecessary things, ignoring our genuine needs. We get inclined toward the pictures, captions, or movies which create an impact on our mind. For example, the media is flooded with advertisements for an energy drink that claims to boost our energy and give us wings. These days, not only adults but youths also get influenced by such products and purchase them without any thought and also not bothering to consult their doctor first.
However, there are some popular as well as necessary goods which people need in their day-to-day life. Sales of these products increase directly as a society cannot do without them. The widely used medicinal and pharmaceutical products cannot be denied. Hence, it is correct to say those famous, yet basic goods do not just have high sales because of the commercial advertisement but also because of their requirement.
To conclude, I believe that advertisements are responsible for the high sales of some or the other items, but it is not wrong to say that individuals do purchase some materials out of the basic requirements and not because of promotions.
Today, the high sales of popular consumer goods reflect the power of advertising and not - mẫu 9
Nowadays, there are lots of advertisements on television or on the streets. Some people think that advertising boosts the sales of goods, and it encourages people to buy things unnecessarily. This argument may be true. In my country, many advertising companies produce advertisements with famous and popular actors or singers. People, especially youngsters, buy goods that their favourite singer advertises, although they do not really need the products.
Also, on the television screen, a product may look gorgeous and good quality. As a result of it, people often buy goods without enough consideration. Consumers may not actually need it but they buy goods impulsively soon after they watch the advertising. Furthermore, as many customers buy a particular product due to its advertising campaign, the other people may be affected by the trend, even if the product is not of the real needs of society.
On the other hand, there are various aspects against these arguments. Moreover, it is people's choice to make a decision to buy goods. Advertising may not be a cause of customers' buying habits. Individuals have their own spending habits. If they have enough disposable income, then the right to make a decision is given to them. No one actually can fudge whether the goods sold are the real needs of society or not.
In addition, as there should be a limited amount of disposable income consumers are able to spend, people try to allocate their budgets. They cannot be simply swayed by those advertisements.
In conclusion, as customers have their own strong opinions and standard of good quality goods, it’s better to leave them to make their own decision in buy goods. It’s fairly difficult to say everyone’s swayed by advertising and buys good impulsively. However, in sensitive areas of businesses such as toy industries, it may be necessary to band advertising to those children as children have not got enough ability to control themselves or to know what they need.
Today, the high sales of popular consumer goods reflect the power of advertising and not - mẫu 10
In our contemporary, fast-paced world driven by consumerism, the surge in sales of popular consumer goods has become a subject of heated debate. Many contend that the primary catalyst behind this phenomenon lies in the pervasive and persuasive nature of advertising, positing that these sales predominantly showcase the prowess of marketing rather than the authentic needs of the society they cater to.
Undoubtedly, advertising assumes a central role in influencing consumer choices. The ceaseless barrage of captivating advertisements across diverse platforms - television, billboards, and the internet - meticulously crafts narratives around certain products. Marketers aim not just for utility but for an irresistible allure, transforming these goods into coveted essentials. Consequently, the inundation of these products in the market is often attributed to the triumph of these advertising campaigns.
Yet, the question lingers: do escalating sales figures genuinely mirror the authentic needs of society? The answer is nuanced. While advertising undeniably shapes consumer behavior, it does not operate in isolation. Genuine societal needs, molded by technological advancements, shifting lifestyles, and evolving preferences, contribute significantly to the demand for specific products. For example, the widespread adoption of smartphones owes its success not only to persuasive advertisements but also to a societal inclination towards heightened connectivity and convenience.
Furthermore, the economic backdrop plays a pivotal role in shaping consumer behavior. In times of prosperity, consumers may gravitate towards indulging in luxury goods touted by advertising. Conversely, during economic downturns, pragmatism often takes precedence, prompting individuals to prioritize essential needs over mere wants. In conclusion, attributing the surge in sales of popular consumer goods solely to the power of marketing is overly simplistic. The intricate interplay between advertising, societal needs, and economic factors illuminates the multifaceted nature of consumer behavior. It’s a dynamic where the allure of advertisements converges with the genuine needs and economic realities of society, creating a nuanced landscape that continually molds and reshapes the market for popular consumer good.
Today, the high sales of popular consumer goods reflect the power of advertising and not - mẫu 11
It is true that we are increasingly surrounded by advertising by companies that want to sell us their products. To some extent I agree that advertising has an impact on sales, but I would also argue that we do need most of the goods that we buy.
Advertisements can certainly tempt people to buy products that they might not otherwise want. A good example could be the mobile phone. Every year people can be seen queuing to buy the latest models, even when they already have a perfectly good phone that does not need replacement. Perhaps it is the influence of marketing that leads us to make these kinds of decisions; we want to stay up to date with the latest fashions or own the newest high-status device. The high sales of the iPhone seem to support this idea.
On the other hand, I believe that most people do not buy products because of advertising alone. There are other good reasons why we make these choices, and there must be some kind of need before a person makes a purchase. New versions of products almost always have improved features that buyers may want. A new car, for example, may have greatly improved safety features, or it may be more economical to run, or it may pollute less. A new phone may allow the user to communicate more quickly or effectively, thus enhancing their quality of life.
In conclusion, while advertising obviously influences our buying behaviour, I do not agree that people make decisions that go against their real needs.
Today, the high sales of popular consumer goods reflect the power of advertising and not - mẫu 12
Nowadays, popular consumer products sell well because advertising is so powerful, not because society really needs them. I agree with this statement for two reasons.
Firstly, advertisers are very good at tricking consumers into believing their products can make them happier. They do this by depicting the lives consumers want to live and the people consumers want to become. Take for example a Gillette commercial in which a clean-shaven man is getting a promotion and marrying a beautiful woman. After watching this commercial, men may think if they have a smooth face like that, they might get more out of life. As a result, they may buy some Gillette razors even though their old ones still work perfectly.
In addition, repeated targeted advertising can increase the desire to buy. Consider those who have looked at a Nike backpack on Amazon. They might have been able to resist the temptation to purchase at first, but targeted advertising means they will see advertisements for the backpack everywhere online: they will see them when they scroll through their Facebook feeds; they will see them when they watch YouTube videos. This repeated exposure will heighten their desire to buy. The result may be that they cannot contain themselves anymore and finally purchase one even though they do not need it.
In conclusion, the high sales of trendy consumer goods do reflect how powerful advertising is. For one thing, it is extremely effective at making people believe they would be happier with the products being promoted. For another, repeated targeted advertisements can intensify consumers' desire to buy.
Today, the high sales of popular consumer goods reflect the power of advertising and not - mẫu 13
The effect of advertising on consumer behaviour has been the topic of extensive discussion. Some argue that advertising is primarily responsible for the high sales of popular consumer goods, rather than the genuine requirements of society. Despite the fact that advertising plays a significant role in shaping consumer preferences, I believe that it is not the sole determinant, as actual societal requirements also impact purchasing decisions.
Advertising has a substantial influence over product promotion and consumer preferences. Companies create a desire for their products through persuasive marketing strategies and endeavour to establish strong brand identities. Clever advertising campaigns can affect consumer perceptions and create a sense of necessity or desire for particular products. The shear volume and pervasiveness of advertisements contribute to the perception that advertising is the primary driver of sales.
However, it is essential to recognise that advertising does not create all consumer needs and desires. There are actual societal requirements, and businesses frequently seek to meet them with their products and services. The pursuit of solutions to practical problems, convenience, comfort, and quality drives the purchasing decisions of consumers. Certain goods' availability and popularity can be attributed to their capacity to effectively meet these requirements.
In addition, consumers are not passive recipients of marketing messages. They have the freedom to make decisions based on their own preferences, values, and practical considerations. While advertising may raise awareness and shape perceptions, it is ultimately up to individuals to determine whether a product meets their requirements and provides value for their money. Additionally, positive word-of-mouth recommendations, product evaluations, and personal experiences impact purchasing decisions, indicating that advertising alone cannot sustain long-term sales success.
In conclusion, while advertising has an undeniable impact on consumer decisions, it would be an oversimplification to attribute high sales to advertising alone. Real societal requirements and personal preferences also play a significant role in determining consumer behaviour. Understanding consumer trends and behaviours requires balancing the influence of advertising with a critical evaluation of authentic requirements.
Today, the high sales of popular consumer goods reflect the power of advertising and not - mẫu 14
In today’s consumer-driven society, the influence of advertising on the sales of popular consumer goods cannot be denied. However, to claim that high sales are solely a result of advertising and not a reflection of real societal needs is a simplistic view. In this essay, I will argue that while advertising plays a significant role in driving sales, the popularity of consumer goods is also influenced by genuine societal needs and preferences.
It is undeniable that advertising has a powerful impact on consumer behavior. Through strategic marketing campaigns, companies are able to create a demand for their products, often persuading individuals to purchase items that they may not necessarily need. The use of persuasive techniques, celebrity endorsements, and emotional appeals can lead to impulse buying and inflated sales figures for certain consumer goods.
However, it would be inaccurate to dismiss the role of real societal needs in driving the sales of popular consumer goods. The demand for certain products is often a response to genuine needs and preferences within a society. For example, the popularity of smartphones can be attributed to the increasing reliance on technology for communication, work, and entertainment. Similarly, the demand for eco-friendly products reflects a growing societal concern for the environment.
In conclusion, while advertising undoubtedly plays a significant role in driving the sales of popular consumer goods, it is overly simplistic to attribute high sales solely to the power of advertising. Real societal needs and preferences also play a crucial role in shaping consumer behavior. It is important for marketers and consumers alike to recognize the complex interplay between advertising and genuine societal needs in the consumption of consumer goods.
Today, the high sales of popular consumer goods reflect the power of advertising and not - mẫu 15
One of the highly controversial issues today relates to whether consumers are tricked by different forms of advertisement into buying goods unreasonably or that advertisement helps them make informed decisions to buy what they want. I partially agree with the latter opinion due to several reasons that I will discuss in greater detail in my essay.
On one side of the argument there are people who argue that advertisement agencies nowadays have become extremely clever in convincing people to buy certain products. People often have this opinion because many people are making purchases that simply do not reflect any of their personal or household needs. A second point is that many advertising agencies are now using subliminal messages to convince consumers subconsciously to buy products that they may not really want. A particularly good example here is a non-formal study conducted in the USA that revealed that 25% of the goods bought by an average American household was not necessary. Thus, it goes without saying that this viewpoint is credible and realistic too.
On the other hand, it is also possible to make the opposing case. It is often argued that the benefits of advertisement considerably outweigh its disadvantages. The main reason for believing this is that there are many products competing for the consumer’s undivided attention. It is also possible to say that there are a lot of new useful products coming out every day, and the only way to get more information about them is through advertisements. One good illustration of this is the promotion of new medications to prescribing doctors and educating them about the benefits of these medications to patients. Therefore, it is easy to see why this argument has gained support.
After having discussed the most pertinent points of this issue, I feel that the only logical conclusion is that the advantages brought about by advertisements such as helping people make informed decisions regarding a certain product outweigh their disadvantages. Hence, I am partially inclined to the opinion that advertisements are beneficial to society.
Today, the high sales of popular consumer goods reflect the power of advertising and not - mẫu 16
The use of advertising by manufacturers and businesses to encourage the sale of their products is not a new practise. The goal is to capture the attention of the target audience and convert them into potential, if not actual, consumers. According to research, most companies that have spent a lot of money on advertising have made a lot of money. Those who believe in the effectiveness of advertising, on the other hand, feel that high sales indicate a large desire for consumer products. It might not be true, in my opinion.
To begin with, advertising informs the public about the function and qualities of a product. When you enter a department shop, for example, there are many different items on the shelf, yet they all look very similar to each other if you simply glance at the product brochure. Which one do you think would be the best fit for you? In this way, we owe a debt of gratitude to advertising. Through this kind of access, both the quality of life and the prospective need for us can be fully realized and even provoked. The influence of advertising on a consumer's decision is undeniable.
Advertising is a strong tool, but it isn't always as effective as it could be. Some people are inspired or misled to acquire products or goods because they lack the ability to distinguish between advertisements in terms of "excellent quality," which is overblown in reality. This circumstance has resulted in a cosmetic product being the unintended victim. We constantly see the same thing on TV: an elderly lady would look younger and more attractive after using a skin lotion. We may never know what the real situation is behind the screen. The real truth is that several statistics demonstrate that the distance between an advertisement and a brilliant product is far wider than we anticipated.
To summarise, advertising accounts for a major portion of the justifiable benefits brought to consumers, but the government and authorities should put more effort into preventing ill-intentioned marketing.
Today, the high sales of popular consumer goods reflect the power of advertising and not - mẫu 17
Increased sales of well-known consumer goods indicate the power of advertising instead of the needs of society as a whole. According to me, the advertisement successfully captures viewers' attention, increasing sales of the purchased items.
On the one hand, customers disregard the utility of the goods in favor of the information they get from an advertisement while making purchases. Businesses are selling more and more as a result of this trend. A significant PR effort drives its selling power under these circumstances. For instance, thanks to Tiger Woods' extensive marketing campaign over the previous three years, from 2016 to 2019, revenues from protein powder have surged dramatically. People didn't research the effectiveness of the product before buying it; instead, they bought it because a well-known celebrity had promoted it.
However, since they are necessities for humans, several consumer products have seen a surge in sales. There is no publicity of any sort for these products. Instead, individuals purchase the goods because they need them on a regular basis; no one needs to coerce them into doing so. For instance, toothpaste had an astounding surge in sales while having no advertising. This demonstrates that consumers carefully differentiate between necessities and luxuries before reviewing and purchasing a product.
In conclusion, it can be observed that advertising largely motivates people and raises sales of consumer products, either because a renowned personality has promoted the product or because consumers learn directly from the advertisement. A small percentage of people, however, simply make purchases based on necessity and do not depend on advertisements of any kind.
Today, the high sales of popular consumer goods reflect the power of advertising and not - mẫu 18
Manufacturers and corporations have long used advertising to stimulate the purchase of their products. The goal is to attract the target audience's attention and turn them into potential, if not real, customers. Most companies that have spent a lot of money on advertising have made a lot of money, according to a study. Those who believe advertising is effective, on the other hand, believe that high sales reflect a big need for consumer goods. In my opinion, it is possible that this is not the case.
To begin, advertising informs the public about a product's function and attributes. When you walk into a department store, for example, there are many different items on the shelf, but if you just glance at the product brochure, they all look extremely similar to each other. Which one do you believe is the best match for you? We owe advertising a debt of gratitude in this sense. Both the quality of life and the potential need for us can be fully realized and even aroused with this kind of access. Advertising has an unmistakable impact on a consumer's decision.
Although advertising is a powerful weapon, it is not always as effective as it may be. Some people are influenced or misled into purchasing products or services because they are unable to discriminate between advertisements that claim "great quality" but are overstated in reality. As a result of this occurrence, a cosmetic product has become the unintentional victim. We see it on TV all the time: an elderly lady looks younger and more attractive after using a skin lotion. It's possible that we'll never know what's going on behind the scenes. The truth is that various statistics show that the gap between a great commercial and a great product is far bigger than we thought.
To summarise, advertising provides a significant percentage of legitimate advantages to consumers, but the government and authorities should devote more resources to avoid deceptive marketing.
Today, the high sales of popular consumer goods reflect the power of advertising and not - mẫu 19
It is widely believed that advertising, not the real need of consumers, leads to the popularity of a product. Personally, I strongly agree with such a statement.
Firstly, advertising promotes the sale of products by providing necessary information for potential customers through the means of media, particularly TV, with huge coverage. As a matter of fact, when in possession of a TV or a computer connected to the Internet, everyone would see advertisements almost everywhere, which would help them to know more specifically about desirable goods. Compared to the past, when the power of advertising would not be enough to spark attention, people now have closer access to modern commodities. Without advertising, producers would not be able to reach out to their buyers, owing to a struggle to introduce or promote their new lines of product.
Secondly, I would say that under various circumstances, influential advertisements manipulate people into purchasing something they have no need for. It is common that images of sport or entertainment celebrities would be selected for commercial purposes, inflicting huge impact on buyers, especially their fans. For example, if Ronaldo, who is a famous football player, participated in a commercial advertisement on TV about a new product line of men’s perfumes, an enormous number of his loyal fans would buy those goods. This is because they want to be like their idols or simply it is a way to express their admiration and support.
Although I am familiar with the other side of the picture that makes advertisement a necessary in the present scenario; the drawbacks seem to be overpowering.
In conclusion, I think advertising is factored in boosting the sales of a product in spite of the insignificance of social needs for it.
Today, the high sales of popular consumer goods reflect the power of advertising and not - mẫu 20
Nowadays, we are constantly inundated with commercials of all sorts. Many people contend that the sales of popular consumer goods are soaring because of advertising power and techniques rather than any dire need to purchase them. In this case, although I agree with the view up to a point, I find it hard to believe that this is true in every case.
Over the years, sales promotion has become more prevalent and innovative to attract more customers. In fact, sales promotion is a marketing strategy that stimulates consumer demand for goods and thereby increases sales. For instance, ‘buy one get one free’ is a popular kind of sales promotion where two goods are offered at a price of one, which in turn generates massive sales. Similarly, brand promotion is another important factor that profoundly influences consumers to drive their decision towards buying products. A case in point is the brand ambassador; a company usually employs a celebrity as an ambassador, who embodies the brand, creates a positive image in the minds of consumers, and thereby generates sales opportunities.
Having said that, consumers do not always succumb to the temptation of advertisements. Advertisements only provide consumers with information about the goods. In fact, consumers consider several factors, for instance, price, their necessity and the quality of the product before they make any purchase. Take economic factors as an example. Consumer buying decisions largely depend on the economic condition of a nation or a market. When a country is prosperous, the economy is robust, which in turn increases the purchasing power of the consumers. In simple words, when people experience a positive economic ambience, they gradually grow more confident to spend money on purchasing consumer products. While the scenario for poor people, who form the majority of the world population, is not the same.
In conclusion, it seems reasonable to assume that advertisements sometimes entice people to buy products, but consumer product sales soar as the country continues to prosper.
Today, the high sales of popular consumer goods reflect the power of advertising and not - mẫu 21
It is commonly believed that the high sales of popular consumer goods are not driven by the real needs of society, but by the power of advertising. I completely agree with this view, as I believe that advertising has a significant impact on consumer behaviour and decision.
One of the main reasons for this is that advertising creates artificial needs in consumers. For example, advertisers use emotional appeals and clever marketing techniques to make products seem more desirable than they actually are. As a result, consumers feel pressured to buy these products, even if they do not need them. This can lead to a cycle of consumerism, where people continue to buy more and more products in order to satisfy their desire for material possessions.
Another reason for the power of advertising is that it can manipulate consumer preferences. Advertisers often use subliminal messaging and other techniques to influence how people think and feel about certain products. For example, they might use images of celebrities or attractive models to make products seem more appealing. This can create a false sense of value in the minds of consumers, who may be willing to pay more for products that they believe are of higher quality or status.
Finally, advertising can also be used to create brand loyalty. By associating products with positive emotions and experiences, advertisers can create strong emotional connections between consumers and their products. This can lead to repeat purchases and a sense of loyalty to certain brands, even if there are other, more affordable options available.
In conclusion, I believe that the increased sales of popular consumer goods are largely driven by the power of advertising, rather than the real needs of society. Advertising creates artificial needs, manipulates consumer preferences, and fosters brand loyalty. To reduce the influence of advertising on consumer behaviour, governments can regulate the advertising industry, promote consumer education, and encourage sustainable consumption practices.
Today, the high sales of popular consumer goods reflect the power of advertising and not - mẫu 22
While advertising may have an impact on consumer behaviour, it is too simplistic to say that high sales of popular consumer goods are solely due to the power of advertising. There are several other factors at play, and to ignore them is to oversimplify the situation. In this essay, I will explain why advertisements are not the sole reason for increased sales of goods from different brands and why people’s purchasing decisions are not entirely influenced by adverts.
Firstly, the quality of the products themselves plays a significant role in their popularity. If a product is of high quality, it is likely to sell well regardless of the advertising behind it. Consumers tend to be loyal to brands that consistently provide high-quality products and services, and this loyalty can be difficult to break even with extensive advertising efforts.
Secondly, word of mouth plays an important role in consumer behaviour. If a product is good, people will talk about it, and this can generate more sales than any advertising campaign ever could. For example, the success of popular restaurants often comes from recommendations from satisfied customers rather than extensive advertising campaigns.
Lastly, the societal needs and preferences of a particular culture or region are important in determining which products are popular. Advertising campaigns may be effective in generating initial interest, but if a product does not meet the needs and preferences of the society in which it is sold, it is unlikely to be successful. For example, a product that is popular in one culture may not be as successful in another culture with different values and needs.
In conclusion, while advertising is undoubtedly a powerful tool for influencing consumer behaviour, it is not the only factor at play. The quality of the products themselves, word of mouth, and societal needs and preferences all contribute to the popularity of consumer goods. Therefore, it is an oversimplification to suggest that high sales of popular consumer goods are solely due to the power of advertising.
Today, the high sales of popular consumer goods reflect the power of advertising and not - mẫu 23
Consumerism in the 21st century has been at the fastest pace compared to all the previous centuries. There could be the effect of promotions to some extent that people are increasingly buying the essential commodities. However, I do not agree with the statement that advertisements have a major role in the same, rather there are other factors as well which influence the selling of consumer goods.
Rational thinking suggests that the demand for famous consumer items has been proliferated because, in modern society, people prefer to live an easygoing, comfortable and trendy life. For the same, they need more possessions to follow trends and stay updated. For instance, aggressive shopping in the case of clothing and food items is a common affair among the masses and classes. The next factor which has a significant contribution to the high sales of consumer products is the increased buying capacity of the consumers. This has a direct relation with the proliferation of the demand for popular commodities.
On the other hand, persuasive advertisements have no impact on the adults of civilized society in terms of shopping. However, these are successful to some extent in enticing the children in buying fancy edibles and toys. And in rare cases, the folks who are oblivious of the marketing tactics of the companies fall into the traps of advertisements. Otherwise, people nowadays are very aware of the misleading adverts, therefore they buy commodities only out of their needs and buying capacity.
In my opinion, sales of popular consumer goods are soaring due to the rapidly growing needs of people in the present times. Advertisements have a lesser impact in this regard.
Today, the high sales of popular consumer goods reflect the power of advertising and not - mẫu 24
Throughout the last decades the role of commerce has changed. In my opinion, at the beginning of the advertisement, it was just an information message. Nowadays it seems to be more of a tool of pressure for the masses. Therefore, I am convinced that highselling of goods is more an effect of omnipresent advertisements than real needs of people.
To begin with, the society wants to make their lives easier; however, there is aquestion: do they need new mobile phone every year or new model of a car every twoyears? I firmly believe that is a clear example of the power of commercials and not thereal customers need. In my opinion, a one-year-old mobile phone and a two-year-old car are still in good condition and work properly.
Moreover, seasonal advertisement which tries to tell us that we need new Christmasdecoration every year just because trends have changed. I think that new “Christmasfashion” is created every year by companies only to increase their profits.
On the other hand, freedom of choice is important for customers. Advertisement iscrucial to fulfil this need. Therefore, honest commercials give us a wide view of the market. Society can compare products of different brands and make their own decisions. In addition to that, selective and critical customers can consider what they really need and what is only pressure made on them by different companies. Nonetheless, we do not often receive honest and true pictures of a product so customers should be careful.
Taking these points into consideration, I would say that the sales of consumer goods reflect the power of advertising. Finally, I think that a great part of our needs is artificial land created by a specialist in marketing. However, we still need to watch commercials and read advertisements for a clear picture of the market.
Today, the high sales of popular consumer goods reflect the power of advertising and not - mẫu 25
Some people have a perspective that advertisements lure us to purchase goods that are not of necessity. But others are of the view that advertising enlightens us of new items which might ameliorate our lives. I strongly agree that ads motivate consumers to buy unwanted things.
To begin with, there are compelling reasons why advertisements encourage people to own unneeded items. First of all, multinational corporations create meticulously crafted ads to entice consumers to purchase their products. For instance, the fast-food chain McDonald's advertising artifacts tries to lure children with toys and playrooms in order to sell a kid's meal. Moreover, vigorous advertisement campaigns are promoted across a plethora of channels such as TV, billboards, online, and so on to gauze consumer attention to purchase goods that may be of no need to them. Consequently, people become more materialistic as advertising compounds their desire to own more items.
However, there are some merits of ads. The primary advantage to consumers is the awareness of new products. There are certain circumstances in which informative advertisements can benefit people in their daily lives. For example, campaigns of medicinal fluid to remove minuscule warts can greatly help people with removing dead skin cells from their body and hence benefit them.
To conclude, I firmly believe that advertising lures us to buy unwanted items through meticulously crafted ads and an influx of campaigns across various channels. On the bright side, advertisements can be informative and influence the pricing of goods.
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